It is our pleasure to announce that Callix is starting its international expansion beginning with the Kingdom of Saudi Arabia in the first quarter of 2020, and further plans to roll out in the United States, Canada, and the United Kingdom in 2020.
The decision to make Saudi Arabia as the next stop for Callix was based on recent developments in the kingdom’s startup and VC ecosystem, and its large SME presence. As part of its Vision 2030 objective of becoming an “investment powerhouse,” Saudi Arabia has recognized SMEs as the backbone of its economy, representing 99% of the private sector, according to Omar Bafeel, Secretary-General of the National Entrepreneurship Initiative (NEI).
After entering the market in 2017, we are also proud to share that we have received the Best Digital Customer Center award at the Government Excellence Awards earlier this week, which is a validation of our track record over the past three years.
Together with Arif Saiyad, founder and CEO of ASA Ventures, the UAE’s leading venture builder that owns Callix, we are highly encouraged by the exponential growth Callix has had in the UAE, where delivering customer happiness and improving customer acquisition remains a key priority for the SME sector. With the changing technological environment, Callix’s unique model combining human intervention with AI-powered business analytics makes it highly relevant to the SME community worldwide.
Digital adoption is integral for survival in today’s business landscape and one of the most important aspects of any business today is data management and analysis. Nitin Nambiar, Chief Marketing Officer of Callix emphasizes that for the first time, SME owners have all the information they need about their customers on a simple dashboard, enabling them to compete with bigger corporations that have sophisticated systems. Imagine this level of insight and customer engagement is now available for SMEs at less than AED 1000.
Apart from user interface and data analytics, now Callix also provides sentiment analysis for customer relationship management along with real-time scripting and agent rating scores. Call recordings are still made available to customers, who can also integrate existing CRM software to Callix through its plug and play activation.
We believe that in order to truly live up to customer happiness ideals, one must inspire trust, and there is no better way to do it than have a human who knows how to effectively build rapport, show emotional intelligence, and creatively resolve an issue. While Callix has technology and analytics as its backbone, in order to have a human-centric approach to customer service, it is critical to make a social connection. This is where SMEs are able to bridge the gap between doubt about a product and gaining brand loyalty.
Thank you for being part of our success, and we hope to help more entrepreneurs in the world to reach their customer happiness goals.